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About Dr. Michael Rich
About Dr. Michael Rich

Dr. Michael Rich

Dr Michael Rich, founder and director of the ENRICH Clinic, is a dermatologist specialising in dermatology and cosmetic dermatology and surgery.

Dr Rich has an acclaimed reputation for establishing one of Melbourne’s leading dermatology and cosmetic surgery practices in Melbourne, offering clients the most advanced techniques and world-class technologies in the world.

As a highly regarded liposuction specialist, Dr Rich has chaired the liposuction symposium at the World Congress of Dermatology, and, for a number of years, chaired the liposuction symposium for the Australian College of Cosmetic Surgery.

Dr Rich is committed to offering the best care possible, and regularly attends and is asked to speak at national and international conferences.

As a forward thinker who drives change, Dr Rich has substantial medical training and experience as the Founder and 2015 and 2016 President of the Skin and Cancer Foundation of Victoria (now Skin Health Institute) ,  a centre of dermatological excellence and a high-end training facility, closely affiliated with the University of Melbourne and St Vincent’s Hospital. Dr Rich previously headed the high-risk melanoma unit at the Skin and Cancer Foundation (now Skin Health Institute), which is associated with the Victorian Melanoma unit, and Dr Rich also heads the laser clinic there.

Dr Rich has also developed his own range of skincare, the ENRICH range, formulated with active anti-ageing and skin refining ingredients.

It is with this passion for medical excellence that Dr Rich, together with his medical team of dermatologists and cosmetic physicians, oversees the ENRICH clinic to deliver world-class cosmetic dermatology and surgery.

Experience is everything. 

Dr Michael Rich dermatologist in Melbourne


Finding the best Melbourne has to offer in dermatology terms means finding the doctors who are leaders in their field, like Dr Rich and the Enrich dermatologists. Not all dermatologists specialise in the same things, so if you have a specific condition you need treated, it can pay dividends in time and money to find an expert in that area.

For example, the hunt for the best cosmetic dermatologist in Melbourne to work on an anti-ageing treatment versus finding the best cosmetic dermatologist in Melbourne to treat psoriasis may take you in different directions. You want the best dermatologist for your condition. That’s where we excel at Enrich – we offer you a variety of specialists with unique areas of interest.

Dermatology is a very broad area, and cosmetic dermatology is a specialisation in the field of dermatology. At Enrich, we can do everything – we have a set of doctors with specialisations in a variety of fields, from eczema to wrinkles. Don’t let the ‘cosmetic’ in cosmetic dermatology fool you; we deal with a lot of conditions that affect the way the skin looks and feels, caused by normal elements like the sun, blood vessels or age, and also those caused by disease. We are here for your skin, no matter what the issue.


There are non-surgical treatments for fat removal, wrinkle removal, and skin lifting that can be done all over the body and face. We can reduce the appearance of cellulite (for longer than ever before), and tighten and tone skin. Most of these treatments have very little to no downtime, so you can walk in and walk out looking and feeling better without taking time off work.

We can remove tattoos using our state-of-the-art laser, or reduce the appearance of stretch marks. Veins – including varicose veins and spider veins – can be eliminated with sclerotherapy and lasers.


We can address skin problems like acne, pigmentation (like brown sunspots), rosacea, scarring and wrinkled/ageing skin.

We offer a range of treatments such as laser skin resurfacing, laser skin tightening, IPL facial treatments, and chemical peels. These skin conditions will require multiple treatments, since usually one treatment is just the beginning of a process to rejuvenate or heal the skin.

dermatology and cosmetic clinic melbourne
Play Video

Skin Rejuvenation Secrets

Watch this insider’s guide to fabulous skin. Dr Michael Rich and Helen Solosch talk treatments and all things skin health.


Dr Rich has been an advocate for lasers in treating skin issues for many years. He was once of the first dermatologists in Melbourne to use the portrait plasma laser to rejuvenate and regenerate skin 
At ENRICH our dermatologists  are specially trained to identify and treat many of the concerns related to skin damage such as acne scarring or ageing, with a range of great solutions to minimise the appearance of blemishes. Many of our treatments use specific lasers for very specific results. 
With over 20 different lasers, we are able to choose which technology will give you the best results, whether it be laser hair removal or minimising the effect and improving your skin after acne scarring.

Dr Afrah Mazhar & Dr Michael Rich talk lasers & lockdown

Interview 2 from our Insta lockdown series , it’s all about the lasers. From his first laser to his current 20 laser based tools, Dr Rich talks about his long time love of lasers and how treating patients individually is key. Learn which laser could work for you.


Cosmetic dermatology focuses on the appearance of the skin, particularly of the face and neck, but anywhere on the body. It may also be known as aesthetic medicine or aesthetic dermatology. A cosmetic dermatologist has a huge toolkit when it comes to ways they can improve the appearance of your skin, with most now being minimally invasive. Minimally invasive typically means more like an injection, without cutting the skin at all. A medical treatment may also be done at the same time as your cosmetic procedures, since sometimes they blend into one.

A dermatologist is a medical doctor that undergoes many more years of specialised training in skin, hair and nails. A dermatologist can offer you treatments that no other doctor can offer you, based on your skin, hair and nail needs.


We have a very broad range of dermal fillers and anti-wrinkle injections that can be part of a life-long anti-ageing strategy. Starting early works well, since catching wrinkles before they form is better than trying to undo them once they have arrived. We have a lot of dermal fillers that can actually start to fill in the skin and undo fine lines and wrinkles – a far cry from the old days of facelifts. You can now look more youthful and healthy with less invasive options.

The forehead and around the eyes and mouth are one of the key areas we can target with anti-wrinkle injections and dermal fillers, to smooth skin and improve tone. We can use muscle relaxants to stop specific muscles from causing further wrinkling, creasing and folds.

Another key area we treat at our cosmetic dermatology clinic in Melbourne is hair loss. We have several strategies for this in both men and women, with the primary cause of the hair loss taken into consideration when determining the best treatment. Some hair loss may be hormonal, while other hair loss can be from a variety of causes that require investigating. Thinning and balding can be interrupted and in many cases reversed with appropriate hair loss treatments.

Laser hair removal, on the other hand, can be done at our Melbourne clinic, addressing unwanted hair on any part of the body. We have the best lasers that can manage permanent hair removal on any skin tone. Laser hair removal is now more effective than ever.

Play Video

Dr Michael Rich Talks About Patients' Different Requests


There is a lot of crossover – for example, when treating hyperhidrosis (excess sweating), muscle-relaxing injections may be used to arrest the sweat glands via the nerves that trigger sweating. This is considered a medical treatment for excess sweating, but using the same tools that a cosmetic dermatologist might use to stop a deep frown line from progressing. These injections are also used for migraines and spasticity. Treating eczema and psoriasis is as much medical dermatology as cosmetic dermatology because the way the condition looks and how it affects the skin are intimately entwined. How a patient feels about the appearance of their skin condition is a very important element of treating a patient. It’s not about vanity; the two elements of a skin condition – how it looks and feels compared to the severity – just can’t be separated out as if they don’t matter. They do.

Medical dermatology and cosmetic dermatology are essentially the same thing, but cosmetic dermatology works on ultimately helping things look better, while medical dermatology is more concerned with the treatment of skin disease. All dermatologists can do both, though typically one will be preferred over the other in practice, making some dermatologists specialists in some areas. There is no reason why the two outcomes-based medical practices are too different to each other, except in their purpose, since a cosmetic dermatologist can treat all medical conditions too. A combined approach is best, covering all bases, which is what we do at ENRICH.

Cosmetic dermatology is a quickly growing area of medicine, with many dermatologists having at least some portion of their practice in this area. Cosmetic dermatology has very low risks attached to it, particularly compared with medical dermatology, making it an attractive practice for many quality dermatologists.


We can address many of your skin concerns, including:

  • Signs of ageing (premature ageing)
  • Wrinkles
  • Fine lines
  • Pigment issues
  • Scarring
  • Texture and tone
  • Sunspots, moles, and birthmarks
  • Stretch marks
  • Varicose veins
  • Unwanted hair
  • Hair loss

One of the things a cosmetic dermatologist does best is to help slow down the signs of ageing

Contact us to get an appointment with any of our dermatologist  at our clinic in Armadale,  Melbourne.

Experience is everything.

At ENRICH we change lives for the better 

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